Strategic seller with SaaS, enterprise account management, modern marketing, creative & technical expertise. Over twenty years of experience within venture-funded & public companies partnering with many of the world’s best brands and agencies.

I Stay ahead of the curve by combining proven results with natural curiosity and personally thrive within teams where cultural innovation empowers A freedom to creatively solve business problems in measurable ways.

Career_HIGHLIGHTS

Sr. Account ExecutIve, Global Accounts

March 2022 Creator IQ — Austin, TX // HQ in Culver City, CA
Solution sales to global brands & agency partners spanning SaaS, professional services, technology partner integrations and multi-stakeholder PoC’s.

Increased territory-level ARR by 42% & closed $4.5MM TCV in 18 months; secured international business unit expansions; initiated and/or extended creator affiliate revenue program commitments with ecosystem partners. Decreased customer churn as part of newly formed Enterprise / Global Accounts team. Retention / expansion highlights include 2k Games, Adobe, Live Nation, Lululemon, Mattel, REI, T-Mobile and Xbox.

Sr. Director, Enterprise Account Management

2021 - 2022    Firstup (formally Dynamic Signal) — Austin, TX // HQ in San Franciso, CA
Strategic Account Development responsibilities through fiscal 2021. Dynamic Signal was acquired by Sumeru Private Equity and merged with Social Chorus in July 2021 to become Firstup. Retention / expansion highlights include Cox Communications, Charter Communications, Coca Cola Consolidated Bottling Corp and AJ Gallagher.

Sr. Enterprise Account Executive

2020 - 2021    Pendo — Austin, TX // HQ in Raleigh, NC
Responsible for new logo acquisition AND retention / expansion of strategic customer accounts within the TOLA region. Managed $4MM book of business spanning SaaS software, enablement / implementation, and professional services. Acquisition / expansion highlights include Ascension Health, Lumen, Solarwinds, Windstream, Insperity, Solera and RealPage.

Strategic Sales Director

2016 - 2019    Spredfast — Austin, TX
Manage the SF Bay Area / Pacific Northwest territory for the Strategic Customer vertical with new bookings responsibilities for software, enablement & services -- as well as 15-20 annual enterprise renewals. Accounts include Intel, HP, Paypal, Intuit, Dolby and Blue Shield of California.

Revenue Highlights
- 115% of new software quota
- 98% of renewal revenue goal
- Over $1.2MM in incremental services revenue in addition to new bookings

Sales Director, Brands

2014 - 2016    Spredfast (via Mass Relevance merger) — Austin, TX
New bookings responsibilities for software, enablement and strategic services within the SF Bay Area / Pacific Northwest region. Customer highlights include Charles Schwab, Microsoft, REI, Tableau, Apple Events and Nike Media. Competitive wins over top competitors include Intel and McKesson.

Revenue Highlights
- 96% of overall quota in 2015
- 100% of renewal revenue goal in 2015
- 172% of services quota in 2015

SAles Director

2012 - mid 2014    Mass Relevance — Austin, TX
Created campaign-centric and enterprise relationships with brands such as Visa, Microsoft, Doritos, Lexus, Oakley, Starbucks, Adobe, Adidas, Vizio, Esurance, MGM Resorts and Cirque du Soleil. Partnered with top creative/digital agencies such as Starcom MediaVest, Razorfish, Goodby Silverstein, Leo Burnett and Ayzenberg.

Revenue Highlights
- 125% of new bookings quota in 2013
- 105% of renewal revenue goal in 2013
- 105% of new bookings quota in 2012
- 100% of renewal revenue goal in 2012

DIRECTOR, BUSINESS DEVELOPMENT & SALES

2010 - 2012    Demand Media — Austin, TX
Develop key partnerships and revenue opportunities focused on the Pluck Social & Community Platform, CoverItLive and Community Moderation & Management Services.

SR. MANAGER, CLIENT SERVICES

2007 - 2010    Demand Media — Austin, TX
Partner with media companies, brands & sports organizations to develop social media marketing & content strategies. Emphasis areas included social engagement, community development, ad monetization, branded content & search engine optimization.  Select customers included Hearst Digital, the National Football League, Cirque du Soleil, Fox Digital Media and Scotts Miracle Gro.

Creative lead

2005 - September 2006    Convergys — Austin, TX and Warwick, UK
Strategic consulting for McKesson ESR, a $3.4MM enterprise training initiative for over 600 hospitals within the British National Health Service (NHS). Managed globally distributed design, technology & development teams from initial strategy through technical integration & program delivery.

CREATIVE DIRECTOR

2003 - 2005    Digital Think — Austin, TX and San Francisco, CA
Led global UE/UX teams and consultants to architect digital learning experiences / curriculum for Fortune 1000 customers in health care, retail, financial services, energy and technology sectors. Select clients include Marsh, Bearing Point, ONEOK Energy and Crossmark.

CO-FOUNDER

2000 - 2002    Avantic Corporation — San Francisco, CA
Interactive design, marketing & advertising agency. Responsible for new customer acquisition, marketing & program management.

Digital campaign highlight: Yahoo! / FIFA "Dream Team" & " Goal of the Century" Flash sites for Budweiser and Philips, respectively. Shipped in 7 languages for global deployment and generated 250,000 unique FIFAWorldCup.com registrations in 6 weeks.

MANAGING PARTNER

1999 - 2000    Alphadrop — San Francisco, CA
Interactive design for B2B, consumer product & sports customers.

Digital campaign highlight: General Motors "24 Hours of LeMans" telemetric video lap in Cadillac V12 Racecar

MULTIMEDIA DESIGNER

1998 - 1999    Zing Network — San Francisco, CA
Flash design / development

DESIGNER

1997 - 1998    HealthDesk Corporation — Berkeley, CA
Web design / development

PRODUCTION ASSISTANT

May - Aug 1995    MBC (now Digitas Health) — Philadelphia, PA

ACADEMIC_endeavors

University of Texas at Austin

McCombs School of Business: General Management Certificate
Marketing Strategy, Leading High Performance Teams, Negotiation Strategies & Techniques, Accounting / Finance, Executive Presentations

Michigan State University

BA in Telecommunication/Media Arts
Cognate: Fine Arts
Emphasis: Digital Media

British Film Institute, London, England

Documentary Filmmaking and Independent Cinema

philanthropic_commitments

Regional Board Chair for Make A Wish Foundation of Central and South Texas (2019-2021)
Regional Board Member for Make A Wish Foundation of Central and South Texas (2017-2021)
Avid supporter of the Cystic Fibrosis Foundation and their dedicated search for a cure

Fun_Fact

My family was featured in a Subaru "Share the Love" national television campaign benefitting Make A Wish Foundation and was featured as AdWeek's "Ad of The Day" on November 16, 2017.

Do what you Know well. LEARN what you don't Know QUICKLY.